I can’t in all honesty say that Eureka (Tuesday nights, Sci-Fi Channel) is a great show. But it’s just silly and geeky enough that I really enjoy it.
Running up to last Tuesday’s season opener, there was a campaign sponsored by Degree For Men, promoting Eureka via a bunch of crazy “new inventions” that might have been created by the denizens of the show. They were actually pretty amusing and had strong branding from both show and deodorant.
Now, in the past I’ve griped loudly about product placements in television shows. Smallville, for instance, is notorious for this, with some really cringe-worthy placements over the years. But a lot of shows do it. So when I was watching the first new Eureka of the new season, and the crew was walking through a room filled with boxes with “Degree for Men” labels plastered on the outside, I was drawing breath for a total, full-on rant about how horrible it was. And at that moment, main character Sheriff Carter pointed at the boxes and said “What’s all this?” and the new head of the research lab said brightly “Oh! It’s our first sponsor. It’s very exciting!!” and all the rant went out of me and I found myself laughing out loud. I mean, if you’re going to do a product placement, that seemed like the way to do it. It was funny, and broke the ‘4th wall’ enough to offer viewers a wink and a nod. Yeah, they know we hate this stuff, but they gotta pay the bills.
One other neat Eureka note. They had a banner advertising the Twitter account: http://www.twitter.com/_S_A_R_A_H_. What’s fun is that whomever is monitoring that account is answering in the personal of the show’s “Smart House” SARAH. Pretty funny stuff, and another nice nod to us geeks who enjoy the show.
Sorry to keep going on about this show, but its so good I’d hate for any of my readers to miss it.
The third and final part is now posted, and the whole shebang is only up until sometime Sunday (tomorrow).
Joss Whedon fans, don’t miss it!
So Dr. Horrible’s Sing-A-Long Blog has launched at http://www.drhorrible.com/
Thus far, 2 out of 3 parts are posted, with the third going live Saturday the 19th. They’ll only be online for free until the 20th, after which you’ll be able to buy them from iTunes or order a DVD (details to be released at Comiccon).
So far, absolutely hysterical. I’ll definitely be getting the DVD version.
Netflix users, just in case it got caught in a spam filter or something, Netflix sent out an email saying that it would be eliminating the “Profile” feature. This feature allowed you to have several queues per account. So if you have kids, you might have 1 queue with kid’s movies and another with stuff for the parents. Each queue worked individually, and you’d assign a number of disks to each queue. In my case, I had a “Series” queue where I put all the TV shows I rent, in sequence, and then a Movie queue for movies. I tend to watch movies only on weekends, but watch TV on DVD every day.
Anyway, it was a great organizational tool, and now its going away. Netflix isn’t saying why. Maybe they’re just trying to convince us to re-evaluate our memberships?
Here’s the email in full:
Important News Regarding Netflix Profiles
We wanted to let you know we will be eliminating Profiles, the feature that allowed you to set up separate DVD Queues under one account, effective September 1, 2008.
Each additional Profile Queue will be unavailable after September 1, 2008. Before then, we recommend you consolidate any of your Profile Queues to your main account Queue or print them out.
While it may be disappointing to see Profiles go away, this change will help us continue to improve the Netflix website for all our customers.
If you have any questions, please go to http://www.netflix.com/Help?p_faqid=3962 or call us anytime at 1 (888) 638-3549. We apologize for any inconvenience.
– The Netflix Team