Netflix eliminating Profiles

Netflix users, just in case it got caught in a spam filter or something, Netflix sent out an email saying that it would be eliminating the “Profile” feature. This feature allowed you to have several queues per account. So if you have kids, you might have 1 queue with kid’s movies and another with stuff for the parents. Each queue worked individually, and you’d assign a number of disks to each queue. In my case, I had a “Series” queue where I put all the TV shows I rent, in sequence, and then a Movie queue for movies. I tend to watch movies only on weekends, but watch TV on DVD every day.

Anyway, it was a great organizational tool, and now its going away. Netflix isn’t saying why. Maybe they’re just trying to convince us to re-evaluate our memberships?

Here’s the email in full:

Important News Regarding Netflix Profiles

Dear Peter,

We wanted to let you know we will be eliminating Profiles, the feature that allowed you to set up separate DVD Queues under one account, effective September 1, 2008.

Each additional Profile Queue will be unavailable after September 1, 2008. Before then, we recommend you consolidate any of your Profile Queues to your main account Queue or print them out.

While it may be disappointing to see Profiles go away, this change will help us continue to improve the Netflix website for all our customers.

If you have any questions, please go to or call us anytime at 1 (888) 638-3549. We apologize for any inconvenience.

– The Netflix Team

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