I shared this on Twitter already but wanted to share it here as well.
As an old guy I often feel kind of ‘left out’ when it comes to gaming. People my age (let’s just say “over 60”) appear in ads and marketing campaigns once in a while, but almost always in the company of a child or grandchild. Advertising execs seem to be telling us “It is ok for you to play a game as long as you have a child with you.” Also the old people always look vaguely confused in those ads.
Now Playstation has a new ad (it’s actually for the new Playstation Plus tiers) featuring “Mr. Malcolm” who appears to be my age or slightly older. He’s a well-dressed gentleman who seems to live alone. The only kids in the ad are some children on the street that he walks past.
Mr. Malcolm is a gamer, and based on his trophy collection he plays a wide variety of games. Finally a bit of marketing that acknowledges that we older gamers exist. I love it!