Here it is, the last post of Blaugust 2021. I made it. Whew! While I originally didn’t plan to post every day and at the 1/3rd point I decided to cut back I never really did. For better or for worse. Technically I think I wrote 32 posts since if I remember right I double-posted once.
So what did I discover? Well most importantly I learned that I can still generate a blog post every day if I really want to. Unlike so many of my projects, I didn’t abandon this one. I also discovered some really nice blogs and really nice people and I intend to keep reading these people in the future.
There were some disappointments along the way. While I tried my best to amplify other Blaugust participants by retweeting stuff with the #blaugust2021 hashtag on Twitter, I found there were only a handful of us doing that. Seemed like a missed opportunity. (There were a few people who retweeted almost every post and I would like to thank them from the bottom of my heart!) In some cases I Followed Blaugust participants just so I’d be aware of their blog post announcements and could retweet them, but often they didn’t follow me back. Maybe other bloggers just don’t see Twitter as an important audience building tool? Or maybe they just thought it was more important to curate their timeline than to promote people they didn’t really know (which is fair, particularly if they’re trying to build a Following that they can monetize). Either way, that was a bit of a bummer. I mean, it isn’t like promoting each other is in the rules of Blaugust but it was still a little disappointing.
In the run-up to the event I was excited about joining the Discord community, but I only lasted a week or two in there. As with just about every Discord I join, it felt like a clique of people that I wasn’t a part of. (This is just where my brain goes in any kind of crowd, IRL or online, so not a knock on the community, just a hang-up I have about new groups of people.) I dutifully posted content in the “Share Your Content” for a while, but I saw almost no traffic from that and none of my posts seemed of interest to the other Discord users. There are certainly helpful people in the Discord and if you ask a question you will get answers. So it serves a function, but for socializing and talking about writing it was a bust for me. Additionally the most helpful people in the Discord seem equally helpful on their blogs or in Twitter, and since I’m already at those places, making a special trip to Discord seemed like a poor use of my time. (I should note that I am not a Discord user and the Blaugust Discord was the only Discord that I was using.)
In general the broader community aspect of Blaugust was pretty much a bust for me, but then I’ve always struggled to find my tribe. On the other hand, I feel like I’ve joined a micro-community of bloggers who I really resonate with, and that is a huge win.
All that said, I am ready to announce the Dragonchasers 2021 Blaugust Mentor of the Year Award as chosen by ME!:
Aywren from Spot of Mummery!
*confetti cannons go off*
Aywren posted a lot of great advice over the month and her advice was always clear without being simplistic. A marvelous gift.
So, About The Future…
One of the reasons I did Blaugust was to decide if it was time to shut down the blog. I went something like 8 or 9 months without a post. Is it worth paying for the domain and hosting?
In terms of popularity, it clearly is not. My traffic doubled in August, which sounds great but again, I hadn’t posted in a long time so traffic was very very low. Doubling from 2 to 4 is a lot less impressive than doubling from 2 million to 4 million, after all. Specifically I had like 1000 page views for the entire month of August and 240 of those page views was for a post from last year. Basically 31 days of Blaugust posts barely caused a bump in traffic. Eliminate that article from last year and Blaugust added 250 page views over the entire month.
My take-away is that posting daily doesn’t help me generate traffic, and let’s be real, this blog is 19 years old. If it hasn’t found an audience yet, it never will. My choice of topics or my writing style doesn’t resonate with many. I remember a time when I thought Dragonchasers would become a side hustle. I was going to build it up and then get sponsors or ads or whatever. That dream was 99% dead already, but Blaugust drove the final nail into its coffin. I don’t have what it takes to write a blog that generates revenue. I’m just not focused enough.
And y’know what? That’s kind of a relief in a way. Last time my hosting plan came up for renewal I bought a 2-year plan and I still have a year or so left on it. So for now the blog will stay around but it’ll be MY blog and I’ll write for me and assume no one will ever read it. Maybe I’ll just share stories of my (completely ordinary) life or something. Who knows?
Blaugust is done. It’s not something I imagine I would do again. I’m glad I did it just because it got me back to writing, and getting people to blog is the whole point of Blaugust so it definitely worked. That said, if someone were to ask me about getting started or back into blogging, I’d say rather than waiting for Blaugust just pick a day and start writing. Make a schedule and try to stick to it, but avoid going for a daily post schedule. Give yourself at least one day off a week, and probably at least two. Maybe 3 or 4. Depends on how much free time you have. If you work full time and have a family, I feel like 3 posts/week is PLENTY. You need to reserve some time to do the things you’ll eventually blog about!