Amazon has reduced the price of the Kindle to $359, which IMO is still $159 too high, at least.

Makes you stop and wonder though…if they were selling as briskly as Amazon implied they were, why the price drop?

I still think Amazon needs to subsidize the device. Sell it at a loss for $100 and make the money back on sales. Basically the videogame console model. All we (well, most of us) are going to do with the thing is buy more stuff from Amazon…seems like the more they get out there, the more returns they get, plus they get ‘word of mouth’ and ‘saw someone using it on the train’ marketing going.