EA inks sponsorship pact with Dodge

Interesting new twist on the whole advertising via video games kick that’s starting to take off. A pretty savvy move for Dodge, I think. A lot of Madden freaks will no doubt use this service and the Dodge name (and I wouldn’t be surprised if they pushed the Jeep brand…isn’t that part of Dodge/Chrysler?) will get in front of plenty of eyeballs.

Much better to do it this way than by injecting advertisements into the games, IMO.