Daily Logins are the Fun Killers

It’s time for another round of pointless self reflection, and you get to play along at home! First, let’s establish the pattern:

I’ll start playing a new (to me) live service game for some reason. Maybe it’s all the rage, or maybe it’s on Game Pass or something. At first I’m just kind of poking at it. No plan, no optimization, no spreadsheets open on the second monitor, just running around seeing what happens and thinking, “Huh. This is actually pretty good.” I’m having fun. I’m not committed to anything. I’m not trying to be efficient. I’m just playing.

So I play for a day or three, and at some point I get a pop-up telling me I earned a Daily Login Reward or I advanced the Battle Pass.

Now, I didn’t ask for a Battle Pass. I was just over here having fun playing. But fine, free stuff is free stuff. I should at least see what I can earn, right? And next thing I know I’m not just playing the game, I’m studying the reward track like I’m planning retirement contributions. If I do this and that and the other thing I’ll have enough points to unlock the next freebie and keep my streak alive.

How I turn every live service game into a chore

It’s subtle. I don’t even notice it happening. I’m still having fun. But now I have a plan. Dare I say, a schedule. A checklist. I log in every day and first thing I do is finish my dailies, push the Battle Pass forward, collect the daily rewards. This is fine; I’m in that honeymoon period and I was going to play anyway.

The absolute worst version of this, though, is when I’m already logging in every day anyway and I decide that since I’m clearly committed, it makes perfect sense to spend money on the Premium Battle Pass. Or one of those daily login reward subscriptions where they basically give you a little allowance as long as you show up and punch the clock. The latter are so low effort: you literally log in and you get your rewards. You’ve paid for 30 days. The catch is, if you miss a day, you miss that day’s rewards. So you best log in EVERY DAY.

And once I’ve spent actual dollars, that’s it. I’m no longer just playing a game. I HAVE to log in now. I paid for this. I would be irresponsible not to extract maximum value from my purchase.

And that’s when the fun quietly starts packing its bags.

Story? I’ll worry about that later

The thing is, nothing dramatic happens. There isn’t some big moment where I slam the keyboard and declare the game ruined. It’s much quieter than that. I just start noticing that I’m logging in even on nights when I don’t really feel like it. Not because I’m excited to see what happens next, but because there’s a checklist waiting for me.

“Just knock out the dailies real quick.”

That’s the phrase. The phrase of doom.

I tell myself it’ll only take ten minutes. Fifteen, tops. I’ll grab the login reward, clear whatever daily tasks are being repeated today, maybe collect some currency that resets at midnight, and then I can decide if I actually want to play.

Except by the time I’ve done all that, it hasn’t been 15 minutes, it’s been 30-45 because somewhere, something went a little bit amiss. And when the checklist is finished, so am I. I’ve harvested the crops, killed the required number of enemies, cleared the little red exclamation points on various sub-menus and options, and now the idea of “real” play feels like overtime.

Now presumably, since I am a very narrative focused gamer, part of what drew me to this game in the first place is the storyline. But now I’m never touching the storyline. I’m just doing the daily tasks, the time-limited tasks, all the things I ‘should’ do so that I don’t miss out. And the game has become another chore to do every day. Almost a job. I’m logging in to collect virtual currency, NOT to have fun, not to enjoy an interesting story. And as more and more content rolls out I fall farther and farther behind and now I don’t even engage with the community for fear of spoilers since I’m back in the starter zone collecting 10 flowers every day and killing that same boss every night.

Just another obligation

The worst part is that none of what I’m asked to do is hard. It’s not even really unpleasant. It just feels… obligatory. Boring, even. Like taking out the trash. You don’t hate taking out the trash. You just don’t feel a surge of joy about it either. You do it because it needs to be done.

Somewhere in there the game quietly stops being the thing I choose and starts being the thing I maintain.

That’s the beginning of the end. Actually, not true. By this point we’re like mid-way through the end. I’m starting to resent the game more than anything. It’s 10 pm and I want to play the game I WANT to play but instead I’m logging into the live service albatross to check that off my list.

The definition of insanity is doing the same thing over and over and expecting different results

Now here’s the part where I pretend I’m surprised by any of this.

Because this is not new behavior. This is a pattern. I have done this before. I will do this again. If there were a Battle Pass for learning from my mistakes, I would absolutely grind it out and still not unlock the lesson.

I always act like this time will be different. This time I’ll just enjoy the game. This time I won’t care about the streak. This time I won’t let the daily reset timer dictate my evening plans like some tiny digital landlord. This time, dammit, I will JUST focus on the story and leave that other stuff for “endgame” once I’ve unlocked all the zones and defeated the big bad at the end of the tale.

And yet.

There’s something in my brain that just hates missing out on stuff. If the game offers me a reward for logging in seven days in a row, well now I have GOT to get that reward because I’m sure it’ll change the game completely for me. [Spoiler: It never does.]

And then there’s the money part. Once I’ve paid for the Premium Battle Pass I’m REALLY committed. I start calculating value per day. If I miss a login, I’ve wasted fifty cents. If I don’t finish the season track, I’ve basically set fire to five dollars. This is how my brain works, and I wish I were exaggerating.

The game didn’t do that to me. I did that to me. I could simply… not. I could skip a day. The sun would still rise. My characters would still be there. The digital crops would not file a complaint. Yes, I’d lose out on 50 cents worth of digital currency but so what? It’s 50 cents. It should’t matter.

And yet I log in.

What I SHOULD be doing

When I think about the games I’ve loved the most, the ones that stuck with me long after I stopped playing them, none of them are tied to a streak. I don’t remember what day I logged in. I don’t remember what tier of the Battle Pass I hit. I remember wandering. I remember the story. I remember the characters. I remember rushing through boring bits and really meandering through parts I loved.

I remember deciding to go left instead of right just because the light looked interesting over there. I remember getting distracted halfway through a quest because something shiny caught my eye. I remember staying up too late not because something was about to expire at midnight, but because I wanted to see what was over the next hill.

That’s my happy place in games. The roaming. The poking around. The completely inefficient use of time. I AM the worlds slowest gamer and for good reason. If HowLongToBeat says it’ll take 50 hours to complete a game, I’m going to take 100 hours. I just HATE rushing.

When I’m wandering, I’m not optimizing. I’m not thinking about value extraction or daily caps or whether I’ve “maximized rewards.” I’m just in the space. If I don’t log in tomorrow, nothing breaks. The world doesn’t reset on me. It just waits. Maybe I take a bite of story. Maybe I don’t. Maybe I go see if I can get over that mountain. Or what happens if I swim too far out to sea. Will I die from slaughterfish or will I just get teleported back to land. Let’s find out!

That’s probably why life sims and slower games have been pulling me in lately. There’s no clock ticking in the background saying, “Better hurry up, this offer ends soon.” I can roam around, talk to whoever I feel like talking to, maybe dazzle someone with fireworks and go in for the hug, and call it a night. [Sorry, day dreaming about my Sandrock wife Amirah… she’s so attentive!]

And maybe that’s the real difference. Wandering is open-ended. It doesn’t demand anything from me. It doesn’t care if I show up every single day. It doesn’t punish me for having other things to do. It just exists, waiting for when I feel like stepping back into it.

Daily logins, on the other hand, always feel like they’re tapping their watch.

And I’m starting to think that as soon as a game starts tapping its watch at me, I should probably take that as a cue to wander off somewhere else.

12 thoughts on “Daily Logins are the Fun Killers

  1. Excellent post and a great summary of the problem. Except since all the companies still keep doing it, I guess it isn’t that much of a problem for most people. If it didn’t work, you’d think they’d stop, so I guess it’s doing the business for them.

    I started off loathing the whole idea of dailies. I remember when I first came across repeatable daily quests in Everquest II, probably would have been getting on for twenty years ago now. I was so irritated they even existed I quit playing and switched to another MMO. It was in Guild Wars 2 that I began first to accept and then to enjoy dailies and by the end of my time there dailies were pretty much the only reason I was still logging in.

    I really came to appreciate dailies log-in rewards, the ones you get not for doing quests or missions but simply for turning up at all, when the F2P revolution got going in earnest. I played plenty of imports where about all I ever did was log in, collect the goodies and leave. Some of the handouts were so nice it seemed pointless actually playing the game.

    Not having a completionist bone in my body and being extremely resistant to FOMO, I’ve rarely found myself pursuing log-in rewards or doing dailies after the point where it felt like it was at least satisfying, if not actually entertaining. If I get bored with it I just stop. Eventually I hit my current point of equilibrium which is mostly to ignore them altogether unless they offer something really appealing.

    Even so, I still think games are more enjoyable without them. At best they divert attention from what would be more interesting activities and at worst they become a purposeless activity that persists purely out of habit. The solution is probably to stick to playing single-player games where the concept doesn’t exist.

    I wonder if any MMORPGs that allow add-ons have an add-on that blocks you from seeing login or other dailies at all? That would be useful.

    1. Single player games are where I should stay but I always think “But I’ll really be into it and then I’ll finish it and that will be the END” whereas a live service game is always getting more content.

      Of course the reality is, when I finish a single player game, 99% of the time I’ve had MORE than enough of that game and am happy to move on to something new!!!

  2. Oh, I forgot to mention something odd that happened when I was writing the previous comment. I wanted to say EQII instead of Everquest II but every time I hit shift-q to get a capital Q it popped a search window for Duck Duck Go! Is that intentional? It’s very annoying!

    I figured out eventually that to get a capital Q I had to put caps lock on, which is hardly ideal. Also I didn’t figure it out until I wrote this comment!

    1. No, that is not intentional and is quite curious. I’ve never used DuckDuckGo and shift+q Q doesn’t do anything but print a capital Q for me. Can I ask what browser you are using?

      And I would NEVER do something like that intentionally!

  3. That’s happened to me several times — Flight Rising is one such, Duolingo is another, where I found I was just dreading the thought of logging in to do the tasks that had become tedious by then. I paid money for both of those — and there’s been many others. FF Brave Exvius was another one. Also Pokemon Go.

    I recognize that sort of thing now, and quit early.

    1. I had the same thing with Duolingo, and then Brilliant. And there I’m not even getting anything, it’s just to stay on the leaderboards. And so what? What does being on the leaderboard do for me? Nothing! LOL

  4. I’m not going to go with the obvious, but your line “just another obligation” resonated. I heard it as why “do what you love and you’ll never work a day in your life” is such a stupid phrase. When you DO what you love — on your own terms — it doesn’t feel like work; when you do it for someone ELSE, though, on their schedule, for their benefit (and these daily streaks are entirely for the benefit of the operator, not the gamer), then what we love is a chore.

    1. Yup. Like if you really want to quit a hobby but for some reason just can’t… the answer is someone tying income into then. Then it’ll be easy to quit because it won’t be fun anymore!

  5. Have I mentioned a little game called BG3? You could explore and roam to your heart’s content, with nary a rat-pellet-costing-real-money in sight. With an amazing story and cast of fully realized characters to boot.

    Just sayin’. 😀

    Love, Gwyn – your ever nagging RPG friend

      1. LOL, brat.

        But fine, I’ll quit mentioning it and just let you miss out on the best role playing fun in a long time and keep on with your rat pellets. 😛 Time is short dude. I will never understand picking rat pellets over the kind of role playing we did 20 years ago realized in a real game instead of adding imagination to an okay game. But maybe you got too old. /evilergrin

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