EDIT: This post is now very much out-of-date (see comments). The folks at Massive Gamer have done a great job of bringing their site up to snuff.

So I’ve been seeing mention of this new magazine “Massive Gamer.” I’m an MMO fanboy and all that, so I figured I’d best check this out. You can too: Massive Gamer. Check it out and come back. I’ll wait.

So tell me, were you moved to subscribe? No? What’s the matter with you? Isn’t a shot of the AoC babe enough to get you to fork out $25!?

Sorry, I’m really trying to bite back my sarcasm for the sake of the writers of the magazine, but c’mon Massive Gamer, get a f-ing clue! You’ve got to give potential subscribers a taste before they’re going to buy (and a table of contents, hidden behind the Press Release link, doesn’t count).

If you think your content is so incredibly valuable (y’know, more valuable than the content of every other magazine and newspaper with a web presence, all of whom post at least some articles online) that you can’t afford to give away an article or two, at least offer the option to buy a sample issue for $5 or whatever.

And for the love of all that is holy, hire a web designer. What’s up with those rapidly scrolling images at the top of the page? Is that just to see how annoying you can be? Why isn’t there an “About” link or a “Contact Us” link on the home page. On the subscription page, how about some basic facts, like, oh, how many issues in a year’s subscription? Is it monthly? Bi-monthly? Semi-annual? How about an indication that your secure certificate is with a reputable company (it’s a GoDaddy Cert, btw) for less savvy web users who don’t know how to check a certificate.

Throw me a bone here. Convince me you’re something other than a fly-by-night company that’s going to put out 2 issues and then fold, taking my money with you.

I’m ranting because it’s just tragic. What I’m asking for costs nothing. It just requires a modicum of caring about the customer experience. When the magazine fails, the publisher will blame the economy or the fact that print is dying, and he’ll convince others that there’s no hope for a print mag dedicated to MMO gaming.

And that would be a shame, because I think such a publication could succeed, given half a chance. But the Publisher of Massive Gamer isn’t giving his fledgling magazine even a tenth of a chance.