Warhammer pre-orders through the roof

FAIRFAX, Va.–(BUSINESS WIRE)–Mythic Entertainment, an Electronic Arts Inc. (NASDAQ:ERTS) studio, today announced that the highly-anticipated MMORPG, Warhammer® Online: Age of Reckoning™ (WAR), will ship tomorrow to retail stores across North America, Europe, and Oceania in preparation for launch on September 18th. WAR set a company record for the most retail pre-orders placed by consumers for a PC title in EA’s 26 year history. Overall, the company has sold 1.5 million units of WAR to retailers.

[source & complete press release]

Read it carefully, it doesn’t say 1.5 million pre-orders, it says “most pre-orders place by consumers” and then it says “sold 1.5 million units of WAR to retailers.” A bit of marketing number twisting, granted, but still its safe to say that a helluvalotta copies of WAR are going to be going home with angry Destructionites and pompous Orderers this week.

Waaaghhh!!