Champions Online: The Nemesis

I’ll admit I haven’t been following Champions Online all that closely, so maybe this Nemesis idea has been explained somewhere. If so, can someone throw me a link?

I get (or at least, I think I do) that the basic idea is that you create a nemesis for your hero at the same time that you create your hero, and I presume that your nemesis “levels up” more or less parallel to you doing so. And I further presume that over the career of your hero, you’ll repeatedly have to do battle with your nemesis.

Assuming this much is correct, what I don’t understand is what the incentive here is. You can make a customized nemesis with all kinds of special powers, but given the opportunity, most players would make the wimpiest nemesis they could (special power? pillow fighting +1!!) so they could rush to cap that much more easily. In order to offset that tendency, I’m guessing there’s an incentive to making an interesting and powerful nemesis.

Can anyone enlighten me as to what that incentive is?

July 14th is the launch date, in case you somehow missed that news.