I dunno if you folks have been following this rather fun viral campaign. At the end of the E3 Halo 2 trailer, were the odd words ilovebees. Well Halo fans immediately ran off to http://www.ilovebees.com/ which is a “hacked” site of some girl beekeeper. There’s all kinds of detective work being done on this, and folks have decided the hack message is an anagram saying there is a Halo 2 demo coming, and there’s a counter counting down to August 24th.

Linked to from the site is the blog of the owner of the site who is trying to figure out why someone hacked her site. And it gets better. Someone did a domain lookup for the owner of the site (not sure how..I’ve not managed it) and got a phone number. Calling this number gets an answering machine of the girl writing the blog talking about how she’s going far far away, and “mom, I know you call just to hear my voice…I love you too.” and so on.

Suffice to say that the mystery is gaining real traction. I lot of what I just told you I found out from G4TV.Com’s coverage of it. Soon enough the mainstream press will get wind of it…

Brilliant marketing, if you ask me.

And btw, in a somewhat related note, Doom 3 has puzzles in it that you have to go onto the web to solve, too. You’ll find urls in the game that are ‘real’ on the web, and that hold clues. Pretty neat stuff.

Doom 3 Graphic Novel (with tongue firmly in cheek) by Gamespy’s Fargo.

So it had to be done. Even though I’m almost never impressed by ID’s games (their 3D engines AMAZE me but their games are generally fairly generic) I had to follow the herds and buy Doom 3 even though it was over-priced ($55).

And guess what? So far its been fairly generic. And sluggish as hell on my GeForce FX 5600 card. So out I went today to plop down $250 more for a Radeon 9800 PRO. Happily for me, the next-gen cards (ATI’s X800 [er, or is it 800X?] and nVidia’s 6800) are harder to find than an honest politician, so I didn’t have to resist the temptation to spend $400 on a danged video card.

That said, Doom 3 sure looks pretty, and already people are starting to Mod it in interesting ways, so in the long run I imagine I’ll be happy to have it. But I can’t help worry that I’ll be thinking “This experience cost me $300” when I’m playing…

New info: here’s a hefty forum thread full of Doom 3 tips and tweaks

EA inks sponsorship pact with Dodge

Interesting new twist on the whole advertising via video games kick that’s starting to take off. A pretty savvy move for Dodge, I think. A lot of Madden freaks will no doubt use this service and the Dodge name (and I wouldn’t be surprised if they pushed the Jeep brand…isn’t that part of Dodge/Chrysler?) will get in front of plenty of eyeballs.

Much better to do it this way than by injecting advertisements into the games, IMO.